Per rivestire di valori il tuo viaggio:

February 14, 2011

Coming soon in Florence: The 8 Life Beyond Tourism® Principles – from Theory to Practice

Dear readers,

With a view to the conference The 8 Life Beyond Tourism® Principles-from Theory to Practice to be held in Florence on February 20th, 2011 at the Life Beyond Tourism® Auditorium al Duomo , we are collecting relevant contributions by the Romualdo Del Bianco Foundation‘s Experts, and we are glad to share them with you below.  Also,  please read more about the Life Beyond Tourism® Manifesto.

What: Conference The 8 Life Beyond Tourism® Principles-from Theory to Practice
When: February 20th, 2011; 10.00am – 1.00pm
Where: Life Beyond Tourism® Auditorium al Duomo, Via de’ Cerretani 54r, 50123 Florence, Italy


– Post by Alessandra Brignola –

New Opportunities of Tourism and Investment in Georgia

New Opportunities of Tourism and Investment in Georgia
by Giuli Alasania, 2011
Black Sea International University, Tbilisi, Georgia

Georgia is the world’s leading reformer. Country’s impressive progress in improving business climate has been well documented in a number of international indices. Located at the crossroads of Europe and Central Asia, Georgia is a bridge connecting several important economic regions with a total population of more then 827 million people. It is a key link in the shortest transit route between Western Europe and Central Asia for transportation of oil and gas as well as dry cargo. The consistent macroeconomic policies, burst of entrepreneurial activity, growth in domestic consumption, rehabilitation of infrastructure and export growth are producing strong economic growth and make  the  stable macroeconomic environment for investment. Liberal trade regimes which include low tariffs, streamlined border clearance procedures, free industrial zones, simplified licensing and permitting procedures are those opportunities that Georgia suggests to foreign investors.
Apart from  the economic increase Georgia made a rapid growth in Tourism sector. There is a variety of possibilities to invest in tourism in Georgia starting from the Sea resorts, continuing to mountain , skiing, mineral waters and healthy, cultural and other type of tourism. Almost all regions of Georgia are rich with sight-seeing.
All those opportunities suggested by government make Georgia profitable for investment. These steps strengthens Georgia’s economy, drives it to  make  further democratic and economic reforms for European and Euro-Atlantic integration.

ELAICH – Educational Linkage Approach In Cultural Heritage

Heritage Education and Tourism
by Dr. Anna lobovikov-Katz, 2011
Technion – Israel Institute of Technology
ELAICH Coordinator

ELAICH is a EU-funded Project in the framework of Euromed Heritage 4 Programme, and it is aimed at awareness raising among the general public, and especially youth in cultural heritage, its values and its preservation and conservation. The project was started on February 1, 2009, and is to be concluded in 2012. The ELAICH multi-disciplinary international team is leaded by the Technion – Israel Institute of  Technology, and includes conservation experts from four Universities: University of Antwerp, NTUA – National Technical University of Athens, University of Malta and University Ca’ Foscari of Venice.
During the two years since the start of the project period, the ELAICH international team has developed an innovative educational approach, based on both research and teaching experience of its partners, and applied through lessons in class, laboratory exercises, in-situ “intellectual” and e-learning support.
The ELAICH course through its short and long versions, provides an introduction into the contemporary interdisciplinary field of the conservation of monuments, while it’s important focal point is developing a basic ability of on-site understanding of a historic building/ site, with a view of a possible future contribution of the ELAICH students to preservation of cultural (built) heritage, and especially on its post-conservation intervention stage – the stage of maintenance and monitoring.
Basic abilities  of understanding and perception of historic buildings, might be used by the ELAICH students in their everyday life in their immediate built and natural environment and their own cultural heritage, e.g. their schools,  homes and other buildings. Furthermore, they could apply it also during their vacations e.g. towards the cultural heritage of countries and regions other than their own.  At this point, the former/current ELAICH students could become a “contributing tourists” – contributing to the preservation of the other countries’ cultural heritage, e.g. through reporting deterioration phenomena observed by them at a historic site, etc.
During the project period, ELAICH partners actually teach in the ELAICH courses in Greece, Israel, Malta, Italy, Turkey and other Mediterranean countries. By the end of the project period, the ELAICH toolkit will be provided through the e-platform, and translations will be provided in several local Mediterranean languages, in addition to the English version. This will make it accessible to users in different countries, and facilitate awareness raising in cultural heritage and its preservation among the general public.

February 8, 2011

Life beyond Tourism – Tourism belongs to life

Life beyond Tourism – Tourism belongs to life
by Egon Krák, 2011
Slovak example: Banská Štiavnica, City in UNESCO World Heritage List

The issue as a spirit of  Life Beyond Tourism® Manifesto brought us several years ago a new ferment – not the idea which was still alive in Slovakia for a long time, but without any particular result could be seen – in the meaning: shining extract or definition of tourism experience in pretty good form well made for any kind to follow it. The most important value of this extract I supposed is that all articles of this definition must be realized on municipal or regional public life and policy simultaneously – together.

There is no better example as Italy when we speak about tourism – a country like a textbook, country as an open air museion…country full of historical monuments from different epoques… for everybody who is ready to recognize and study tourism phenomenon the best way is to have an Italian experience and knowledge  – together with the other examples from countries which succeded Italy in many forms how to be more civilized, well educated, intercultural and understandable: France, Great Britain, Benelux, Austria, Germany, Spain and many others.

There is no doubt the best way how to have a really good base for tourism development on municipal ( district ) level is political life and economical prosperity of the whole country – in the meaning of the high quality of general plan of action, statement of aims and ideals, public life and affairs, commerce… Appearence of this condition make possible all other things – which on the other hand cannot work without genius loci, spirit of the place with all cultural and historical values, enriched by traditional, unique art and knowledge. It seems after that we could be satisfied – there is everything which  …contributes to the dissemination and recognition of such universal values as respect and harmony among peoples, turning the tourist experience into a unique opportunity for knowledge and for the promotion of intercultural dialogue ( cit. Manifesto Life Beyond Tourism®).

The city of Banská Štiavnica could be a extraordinary example of a new vision of tourism in Slovakia in all aspects  – the area inscribed in the UNESCO World  Heritage List from 1993 includes a wide territory surrounding the town of Banská Štiavnica. The City Banská Štiavnica, the oldest mining town in Slovakia, played an important role as early as before the second third of the 13th century, i.e. before the period when the first town privileges granted in the Hungarian Empire were bestowed by King Bela IV. The town acquired its privileges not later than in 1238 or 1237. However, an existing document dated 1275 in Banská Štiavnica contains the oldest town seal  known to exist in Europe, picturing the town coat of arms with archaic mining tools…The richness of the minerals found here was the cause of the inhabitation of this hilly region.  The oldest documents about the earliest settlement connected with ore mining and processing are from the 10th to the 8th centuries B.C. (the late Bronze Age) – a hill-fort situated on Sitno Mountain. An agglomeration of settlements in this territory dating back to the 11th century has been confirmed by archeological finds in the town proper  as well as in the „Old Town” locality on Glanzenberg Hill. These finds also document further changes in settlements connected with intensification of mining and arrival of immigrants from the area of Tirol at the turn of the  13th century (the future town centre began to be urbanized, the fortified area guarded point was extened into a castle). In the 1330’s the town of Banská Štiavnica was of considerable area. There were two churches – three-naved basilicas, 500 metres apart from each other, which exhibited a high degree of building mastery  and their artistic late Romanesque style is an evidence of the influence of Cistercian architecture from Low Austria in the 12th century. The Dominicans, after more than 30 years of their stay out of the town due to the fear of the Tartar invasion, and when the town had further expanded, built a monastery near the church. (more…)

Create a free website or blog at